THE PARTNERSHIP THAT CEMENTED UNILEVER'S PRESENCE IN MULTIPLE CITIES ACROSS THE COUNTRY
We transformed Unilever's merchandising strategy across Central Luzon, North Luzon, and the Greater Manila Area, creating a standout brand presence in key retail channels.
7,550
locations deployed
5 years
as an MVA (Most Valuable Agency) awardee:
2015, 2019, 2020, 2021, and 2023
2013-2023
of constant recognition +
Partnership expansion to other Unilever business units
C H A L L E N G E
Unilever needed a reliable merchandising partner to ensure optimal brand presence across multiple regions and channels including SM, Puregold, and other major outlets.
S O L U T I O N
ActivAsia deployed a comprehensive merchandising strategy with teams across Central Luzon, North Luzon, and the Greater Manila Area, implementing rigorous standards for product placement, visibility, and in-store activation.
I M P A C T
Our excellence has earned us MVA (Most Valuable Agency) recognition in 2015, 2019, 2020, 2021, 2023, and multiple awards since 2013. This success has solidified our partnership with numerous Unilever business units, firmly establishing ActivAsia as Unilever's trusted merchandising partner.