THE 153 RETAIL EXPERIENCES THAT OUR CATEX TEAM AND IN-HOUSE APP ELEVATED
We deployed 153 specially-trained Category Experts across key retail locations, equipped with our custom in-house app to elevate the shopping experience for Unilever brands.
153
retail doors
153
Category Experts deployed
1
custom in-house CATEX application
C H A L L E N G E
Unilever needed knowledgeable brand ambassadors who could create premium shopping experiences and meaningful customer engagement across an extensive network of retail locations.
S O L U T I O N
ActivAsia deployed 153 specially-trained Category Experts equipped with our custom-developed CATEX application, enabling them to deliver consistent, high-quality brand representation, product knowledge, and customer engagement.
I M P A C T
The tech-enabled Category Expert program transformed shopping experiences across 153 retail locations, significantly boosting customer engagement, product education, and sales support. Our CATEX app delivers real-time monitoring, ensures consistent brand messaging, and optimizes the customer journey through data-driven insights.