THE ELYU BEACH PARTY THAT REFRESHED 10,000 SUMMER-LOVING FILIPINOS

We transformed La Union's shoreline into Sprite's ultimate summer playground with epic water games, a sunset basaan party, and a surprise celebrity appearance that excited beachgoers.

10,000

samples distributed

Concert grounds at night
Concert grounds at night
Concert grounds at night
Concert grounds at night

C H A L L E N G E

Sprite needed to create a memorable summer activation to connect with young Filipinos and reinforce the brand as the ultimate summer refreshment in the competitive beverage market.

S O L U T I O N

ActivAsia designed the Sprite Summer Splash event in La Union featuring water games, exclusive prizes, and a sunset basaan party with a surprise appearance by Joshua Garcia, aligning with the brand's refreshing positioning.

I M P A C T

The activation distributed 10,000 Sprite samples, boosting participant energy and sparking social media engagement while strengthening Sprite's link to festive Filipino summer experiences and creating lasting memories.

ARE YOU READY TO PARTNER WITH US?

© 2025 ActivAsia Inc.

ARE YOU READY TO PARTNER WITH US?

© 2025 ActivAsia Inc.

ARE YOU READY TO PARTNER WITH US?

© 2025 ActivAsia Inc.

ARE YOU READY TO PARTNER WITH US?

© 2025 ActivAsia Inc.