THE ELYU BEACH PARTY THAT REFRESHED 10,000 SUMMER-LOVING FILIPINOS
We transformed La Union's shoreline into Sprite's ultimate summer playground with epic water games, a sunset basaan party, and a surprise celebrity appearance that excited beachgoers.
10,000
samples distributed
C H A L L E N G E
Sprite needed to create a memorable summer activation to connect with young Filipinos and reinforce the brand as the ultimate summer refreshment in the competitive beverage market.
S O L U T I O N
ActivAsia designed the Sprite Summer Splash event in La Union featuring water games, exclusive prizes, and a sunset basaan party with a surprise appearance by Joshua Garcia, aligning with the brand's refreshing positioning.
I M P A C T
The activation distributed 10,000 Sprite samples, boosting participant energy and sparking social media engagement while strengthening Sprite's link to festive Filipino summer experiences and creating lasting memories.