THE COFFEE POP-UP SERIES THAT REACHED AND ENERGIZED 100K YOUNG ADULTS IN 9 AREAS
We helped Jollibee launch its Coffee Blends line through various sampling booths throughout Metro Manila and turned everyday locations into happy, energy-boosting experiences.
100,000
people enjoyed their Jollibee Coffee Blends and "Got Their Vibe"
9
locations deployed
C H A L L E N G E
Jollibee needed to introduce its new Coffee Blends line to young Filipino adults in an authentic way that would stand out in the beverage market.
S O L U T I O N
ActivAsia and Adlib Studios created the "Get Their Vibe" campaign with eye-catching booths strategically placed in universities, business districts, and transport terminals. The Jollibee Coffee Blends booths featured interactive elements that seamlessly integrated the products into the target market’s lifestyles.
I M P A C T
The campaign introduced over 100,000 people to Jollibee Coffee Blends, creating significant social media engagement and establishing the new offerings as a go-to for young adults.