THE CONCERTS THAT HAD 7,000 PEOPLE CELEBRATING OPM AT THE BIGGEST FILIPINO FIESTAS
We successfully executed Coke Studio's live music experiences where fans collaborated with OPM artists, creating a space that celebrated creativity while preserving Filipino cultural heritage.
3
activations at major Philippine festivals: Sinulog, Dinagyang, and Panagbenga
7,000
average attendance per concert location
C H A L L E N G E
Coca-Cola needed to bring Coke Studio Philippines from online to offline by creating tangible, memorable experiences that celebrate OPM while strengthening brand and artist-fan connections.
S O L U T I O N
ActivAsia designed immersive Coke Studio activations at major Philippine festivals, featuring interactive spaces where fans directly participated in the creative process of their favorite OPM artists.ActivAsia designed immersive Coke Studio activations at major Philippine festivals, featuring interactive spaces where fans directly participated in the creative process of their favorite OPM artists.
I M P A C T
The activation united diverse musical communities at the Sinulog, Dinagyang, and Panagbenga festivals, attracting an average of 7,000 attendees per event and firmly positioning Coke as a champion of Filipino music that merges cultural heritage with innovation.